19. December 2019
by Volkmar Schott
Many of the new mobility services were introduced amid big expectations.
Similar to ride hailing which is increasingly hitting regulatory backlash, car sharing was seen a THE disruptor to individual motorized mobility we know today.
As convincing as this appeared initially given a meager 5% average utilization of privately owned cars today, in practice this turns out to be less viable than anticipated.
Nobody has come up with a model to operate car sharing services in a way that is long-term economically viable: When utilization goes up and fleets become gradually more profitable users find less available cars and defect to one of the many alternative means of transport. Profitability in the core business appears to be quite hard to achieve.
It seems we need to keep looking for the silver bullet solution to the challenges urban mobility. More likely they require a salvo.
The views reflected in this article are the views of the author and do not necessarily reflect the views of the global EY organization or its member firms.
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